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Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond—transcending the market’s typical weirdness and reaching a state of truly inspired lunacy.
“Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild—and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from Japan has stepped in to take the prize.
Check out the spot below, from agency Asatsu-DK and production company Spoon. It would be a spoiler to reveal the advertiser, so just sit back and soak up all the screaming and yelling from actors whose true character reveals itself only at the very end.
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