McCann’s Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday’s big award show at the Palais.
“We’re looking for bravery, on the client side and the agency side,” Film jury president Pete Favat, North American chief creative officer at Deutsch, told Adweek before judging began. “I always look for the strength of the strategic idea. How did it move that brand forward? Those are the two things.”
Below, see where the Film jury netted out with the Grand Prix and its list of golds.
Grand Prix winner
Channel 4 – We’re the Superhumans
Agency: 4Creative London
Production Company: Blink Productions London
Gold Lion winners
Heineken – Jackie
Agency: Publicis Italy, Milan
Production Company: Anorak Berlin / Independent London / MPC Creative London / The Playroom Post London / Grand Central Sound Studios London
Old Spice – 5 Year Plan
Agency: Wieden + Kennedy, Portland
Production Company: MJZ Los Angeles / Exile Santa Monica / The Mill Los Angeles / Walker Portland / Lime Studios Santa Monica
Nike Delhi – Da Da Ding
Agency: Wieden + Kennedy, Delhi
Production Company: Division Paris
Nike – What Are Girls Made Of?
Agency: Wieden + Kennedy Amsterdam
Production Company: Riff Raff London / MPC Creative London / Wave Recording Studios Amsterdam / MassiveMusic Amsterdam
Nike – Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)
Agency: Wieden + Kennedy, Portland
Production Company: Prettybird Culver City / Rock Paper Scissors Los Angeles / The Mill Los Angeles / Barking Owl Los Angeles / Lime Studios Santa Monica
See the other spots from the campaign here and here.
The New York Times – The Truth Is Hard To Find: Hicks/Denton (campaign)
Agency: Droga5, New York
Production Company: Chromista Los Angeles / Bonch Los Angeles
See another spot from the campaign here.
Burns & Smiles – Halloween – TV
Agency: TBWA\Paris
Production Company: TBWA\Else Boulogne-Billancourt / TBWA\Paris
Verena International Co., Ltd. – Capture
Agency: McCann Worldgroup, Bangkok
Sandy Hook Promise – Evan
Agency: BBDO New York
Production Company: Smuggler New York
Donate Life – The World’s Biggest Asshole
Agency: The Martin Agency, Richmond
Production Company: Furlined Los Angeles / Cut + Run Santa Monica / The Mill Los Angeles / Lime Studios Santa Monica / Duotone Audio Group New York
Alliance Française De Singapour – Hollywood Rejects French Films
Agency: Ogilvy & Mather Singapore
Production Company: Joinery L.A.
Santander Bank – Beyond Money
Agency: MRM//McCann Spain, Madrid
Production Company: Oxigeno Barcelona
Mondelez – Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Production Company: Bomb Films Johannesburg
