The World's Most Eligible Bachelor on Tinder Is Literally the Last of His Kind

Ogilvy seeks a mate for the only Northern White Rhino left

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Meet the “World’s Most Eligible Bachelor.” He’s 43 years old, has a 90,000-acre home and military-trained security. His name is Sudan.

He’s the last male Northern White Rhino in existence.

Alongside Ogilvy Africa and in partnership with Ogilvy North America, Kenya’s Ol Pejeta Conservancy has put Sudan on Tinder, in a campaign that spans 190 countries and 40 languages. (The wider you spread the net, the more likely you’ll be to find love, right?)

Sudan can’t mate naturally. To help him successfully breed with Southern White Rhino surrogates, the conservancy needs funding for research into artificial reproductive techniques, like IVF, for rhinos.

When

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in