The 'Palau Pledge,' a Small Nation's Bold Environmental Effort, Just Won a Top Global Ad Honor

Advertising's D&AD Awards give it a coveted Black Pencil

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force.

In the stunningly beautiful Micronesian nation of Palau, tourists have been responsible for a wide range of environmental problems, from polluting and damaging its famous coral reefs to poaching its tropical wildlife. It was a daunting problem distilled into one question: Can you continue to welcome tourists while simultaneously protecting your nation from them?

The answer, created in partnership with Australian agency Host/Havas, was the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in