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An inventive new fundraising campaign uses interactive video to show how donating money to support children with congenital heart disease can bring more joy into their lives.
An animated video on nonprofit Little Mended Hearts’ website Give a Fuller Life opens on Max, a boy whose world is quite literally devoid of anything—including color. As the viewer taps a series of buttons on the side of the screen—each one pledging more money to the cause—Max’s world gets a little fuller, and a little brighter, as he’s joined by family and friends and animals in a vibrant world that literally appears under his feet, and all around him.
It’s a sweet little conceit, which leverages technology to give participants an unusual tactile and immediate sense of gratification and empowerment.
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