The Joy of 'Dear Sophie,' One of Google's Early Humanizing Hits
The VIA Agency's Greg Smith picks his three favorite ads
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It took a while for Google to learn how to do brand advertising.
The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love entirely through screen shots of Google searches. A surprise hit online, “Parisian Love,” part of Google’s “Search Stories” project, even earned a slot on the Super Bowl in 2010.
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