The Genius of Canal+'s 'The Bear,' One of the Most Flawless Ads Ever Made

Peter Nicholson on his 3 favorite ads, and his recent work at Periscope

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This past October marked five years since the release of “The Bear,” the fantastic commercial for French TV network Canal+ by Paris agency BETC.

If somehow you’ve never seen it, we won’t spoil it—scroll down and watch the full spot below. Suffice it to say, as Periscope’s Peter Nicholson explains in the video above, “The Bear” is an almost perfect piece of advertising, combining wonderful storytelling and pitch-perfect humor with remarkable scale and special effects. The result is a very special spot that grabbed a slew of Lions at Cannes in 2012, including a Film

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in