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So many brands are just selling us the fantasy of artisanal craftsmanship and granola roots. But Burt’s Bees is the real thing.
Trust us. Or if not, trust Baldwin&, MediaMonks and Google, who’ve just launched Burt’s Nature—a 360 experience that plunges you into the late Burt’s Bees founder’s cabin in rural Maine.
The 300-square-foot unit was originally a turkey coop and had no electricity or running water, the perfect embodiment of photojournalist-cum-beekeeper Burt Shavitz’s ethos: “The old ways are the best ways” and “Land is everything.”
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