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CANNES, France—In an upset, the Film Craft jury at Cannes Lions awarded its Grand Prix to a music video, The Blaze’s “Territory,” over the pre-festival favorite, “We’re the Superhumans,” which advertised coverage of last summer’s Paralympic Games on Britain’s Channel 4.
“Territory,” which also screened Thursday morning at Saatchi & Saatchi’s New Directors’ Showcase, is a remarkable piece of film, touching on issues of masculinity and vulnerability upon the occasion of a man’s homecoming. Its oblique narrative is advanced with astonishing craft skill from The Blaze, the directing team comprised of cousins Guillaume and Jonathan Alric, who also wrote the song.
Jury president Robert Galluzzo, founder and executive producer at Finch Australia, acknowledged that it is “a little strange” to choose a music video over a branded piece for the Grand Prix.
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