The 10 Most Viral Empowering Ads for Women on YouTube in 2016

A special Ads Leaderboard from Google and Adweek

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To celebration International Women’s Day, Google and Adweek present a special edition of the YouTube Ads Leaderboard devoted to the most-watched YouTube ads among women in 2016 with an empowering message.

There are several familiar women-focused brands on the list, from Procter & Gamble (the Always and Secret brands, as well as the corporate parent) to Unilever’s Dove and Vaseline brands. Several of the ads, however, connected with women and men—including Nike, Pokemon, and Momondo—showing that empowering messages connect with audiences at large.

See

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in