Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the deeper meaning of existence for several years. And now, the latter returns with a lovely little story about the power of music.
The spot is about a boy who's bullied, at first, for his clumsy attempts at playing guitar. As usual with these things, it's best not to reveal too much about the plot beforehand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in