The back-to-school season brings a unique teen-pregnancy message to the young people of Milwaukee, where bus shelters have been outfitted with scratch-and-sniff diapers, beckoning passersby to have a whiff. The ads, created by Serve Marketing for the United Way, turn out not to smell of anything at all—which is a bit disappointing, given how far scratch-and-sniff technology has come in the past few years. (Though I suppose no one wants to create literally shitty advertising.) The message on the brown spot (click to magnify) reads: "This doesn't really stink, but the consequences of teen pregnancy do." It's a different approach, though not as hard-hitting as the U.K. teen-pregnancy PSA from this past May, posted below.
—Posted by Tim Nudd