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This new ad from BBDO, New York, for Snickers Peanut Butter Squared bars might seem silly and forced to some of you. But anyone who has walked through Costco on a Sunday afternoon should understand the love on display here. I have to say, I was deeply moved. Now if only I could find some Snickers product-sample trays anywhere, ever. The spot follows last year's epic "Focus Group" ad, which was one of Adweek's top 10 commercials of the year, and helped agency and client snag two Silver Effies last month.
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