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Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short enough, and the creatives are good enough, it's plenty doable.
That's the gist of a YouTube victory lap, after a handful of U.S. creatives won the top prizes in a special competition at the Spikes Asia advertising awards show in Singapore—creating zippy 6-second ads for the country's tourism board on unusually short notice, in honor of the video site's new so-called "bumper" ad format.
YouTube, owned by Google, sponsored the contest—called the YouTube Creative Hack—and flew two creative duos, one from Deutsch, and one from Grey, to the other side of the world.
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