Carl’s Jr., creator of the Paris Hilton car-wash ad, is back with another ad in which a woman writhes around ecstatically. The new spot (airing as a Hardee’s ad in some markets) is for the chain’s patty melt, which is served on flat buns. In the ad, a couple of kids in a classroom rap about their love of flat buns—in particular the ones found on their teacher. (“Got no heine? I call you Your Highness. In anatomy class, you got a butt-minus.”) Obviously, the ad is not sitting well with some teachers. But Carl’s Jr.’s evp of marketing, Brad Haley, defends the spot, saying “it’s meant to be funny, silly, interesting and not as a social statement.” So there you have it. This ad is intended to be interesting. UPDATE: The buns are now toast!
—Posted by Tim Nudd