Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TBWA\Chiat\Day has found a way for the musicians in its ranks to bypass radio altogether and go straight to the Grammy Awards. The Playa del Rey, Calif., agency, which handled advertising for the 50th Grammy Awards telecast on Sunday, started a program called Disruptunes for its own frustrated musical artists. So far, more than 50 groups from 32 agency offices have contributed over 100 songs to an internal Web site, where iTunes sharing is encouraged and music is colleague-rated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in