Taylor Swift and Kanye West Headline MTV’s VMA Promos

Pink, Alicia Keys, One Direction also get face time

Taylor Swift and Kanye West, whose fracas at the 2009 MTV Video Music Awards remains one of the most pathetic incidents in TV history, are reuniting at the 2012 VMAs, which take place tonight—at least in the promotional department. Swift and West are two of five acts anchoring the network's 30-second promos for the show. Postproduction studio Click 3X, led by creative director Mark Szumski, worked with MTV on the spots. "MTV asked the artists to collaborate on the promos specifically in the selection of the imagery," says Szumski. "Once the artists narrowed down what they liked, it was up to Click 3X to then create original content for the holographic mandalas around their heads." Swift and West may not get a chance to reprise their animosity tonight, however—as the rumor is that West has pulled out to be with his girlfriend, Kim Kardashian, at some perfume promotion in New York.


Three more spots, and credits, below.



CREDITS
Client: MTV
Director: Micah Perta
Senior Design Director: Thomas Berger
Copywriter: Paul Wig
Producer: Kris Walter

Postproduction: Click 3X
Executive Producer: Rob Meyers
Creative Director: Mark Szumski
Senior Art Director: Miguel Hernandez
Editor: Jeremy Baumann
Senior Animator: Kuni Chang
Animators: Matt St. Ledger, Adam Yost
Flame Assistant: Liz Berdt