Target stabilizes pregnant women's boobs

Judging by this ad from Australia, Target believes pregnant women will appreciate the suggestion that it takes heavy machinery to lift their suddenly giant boobs. I think that’s a little insensitive, but what do I know? I’m one of the few Davids writing for this site who doesn’t wear a bra (how does it feel, Gianatasio?). But I did show this ad to an actual live woman, who said, “Those are not maternity boobs,” then questioned how safe the crane operators were, given the situation.