Target Loved the Guy Who Trolled Its Haters, Judging by This Genius Facebook Post

Sneaky move is pretty great trolling itself

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target's gender-neutral product labeling?

The retailer issued a pretty dry statement after AdFreak broke the story yesterday. ("Clearly this individual was not speaking on behalf of Target," it said.) But behind the scenes, the brand was apparently loving it—at least judging by this Facebook photo that Target posted on Thursday evening.

The photo showed a couple of toy trolls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in