The last commercial we saw proceed backwards in time was Cutwater's "Onion Peel" spot for Levi's, with the dolled-up supermodel who, over the course of 90 seconds, retreats back into her Capital E jeans and becomes your average girl on the street. This Tabasco ad also runs backwards, and also features a change of clothes—but certainly no supermodel. This time, the costume change involves a regular guy shedding his every garment and streaking desperately in a soccer stadium after (it's later revealed) earlier dousing his pizza with way too much Tabasco sauce. The online-only ad was created by Belgian agency Duval Guillaume, which last year created the impressive Tabasco fire truck.
—Posted by Tim Nudd