Sydney Pollack wants you off the phone

First came “Inconsiderate Cell Phone Man,” Cingular’s interstitial “silence your cell phone” standard bearer. That funny series came out of an idea originated by Ketchum and executed by BBDO Atlanta. Cingular’s current concept, from BBDO New York and Atlanta, is one that all of egocentric Hollywood can get behind. Filmmaker Sydney Pollack shows up in a guy’s living room as he’s sobbing an apology to his girlfriend over the phone. Pollack criticizes the guy’s “performance” before delivering the coup de grace.