Swiss Village Posts Pictures of Its Facebook Fans Around Town

Obermutten, pop. 79, has 12,000 fans and counting

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Here's a clever little tourism stunt: The tiny village of Obermutten in the Graubünden area of Switzerland has gotten itself a sizable online following—putting itself on the map for would-be visitors—through its pledge to print out every Facebook fan's profile picture and post it on the town's bulletin board. The campaign, by ad agency Jung von Matt, has been a big success—with the town of 79 people now boasting more than 12,000 Facebook fans. The bulletin board quickly overflowed, so the townspeople have been finding various barn sides to use for the excess.

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