Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the backlash against all things swine, it's not a great time for pigs in ads. And it's really not a great time for pigs in White Castle ads. The spot above, by new White Castle agency Zimmerman, advertising the chain's new pulled-pork sandwiches, shows a female pig dancing suggestively on a stage and then pulling a lever that douses her in an explosion of tangy barbecue sauce . The breathy female voiceover then describes the sandwiches as "sweet, saucy, oh so naughty."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in