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Do you believe in magic? Forsman & Bodenfors and director Adam Berg play visual tricks once more—with movable sets and deft camerawork instead of CGI—in this Swedish spot for If Insurance. A middle-aged couple returns home to find their place ransacked. But it magically morphs back to normal—a metaphor for the client's magic claims handling. As in a previous spot, set in a burned-out toy store, this ad is impressive and memorable, and packed with great details.
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