In a promotion that seems itself to a form of art, a hotel in Stockholm, Sweden, has announced that it will now accept art as payment for staying in its rooms. The Clarion Hotel took its inspiration from the Chelsea Hotel in New York, which set up similar barter arrangements with its well-known guests. "It all started with the fact that our general manager's grandfather was an artist," marketing manager Tess Mattisson tells The Local. "He actually had some of his work hanging in the Chelsea Hotel, and now that their hotel has closed down, the manager was so inspired that our hotel will continue the tradition." Any art qualifies—even "meaningless squiggles," according to the paper. It just has to fit on an A4 piece of paper. "Who are we to be judgmental about art?" Mattisson says. "Accommodation is what we know and we're happy to provide it. Everyone is welcome here, from young and upcoming artists to those that are already established." There is a catch. The offer is capped at two nights per person per calendar year. And of course, the hotel owns the art after you trade it. UPDATE: Studio Total is the agency behind the campaign.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity