Sweden’s ads for McDonald’s remain insane

Beard_2 It’s Tuesday, which means it’s time for another batch of weird and disturbing McDonald’s commercials from Sweden! The first three ads shown in the video are the latest in a series from DDB Stockholm advertising McDonald’s coffee. (We posted the latter three a few months ago, but our defenseless YouTube channel was just obliterated over copyright problems, so we’re reposting them here.) The idea of the campaign is that you’ll need McDonald’s coffee to fully emerge from your absurd, sheet-drenching nightmares—further evidence that Swedes might seem nice and mellow but they’re actually disastrous emotional wrecks.

—Posted by Tim Nudd