Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s Tuesday, which means it’s time for another batch of weird and disturbing McDonald’s commercials from Sweden! The first three ads shown in the video are the latest in a series from DDB Stockholm advertising McDonald’s coffee. (We posted the latter three a few months ago, but our defenseless YouTube channel was just obliterated over copyright problems, so we’re reposting them here.) The idea of the campaign is that you’ll need McDonald’s coffee to fully emerge from your absurd, sheet-drenching nightmares—further evidence that Swedes might seem nice and mellow but they’re actually disastrous emotional wrecks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in