Sweden frightened by ghostly cosmetics ad

Swedes see their fair share of weird advertising, mostly the McDonald's stuff from DDB Stockholm. But the spot above, for Apoliva personal-care products, seems to have pushed them over the edge into mass hysteria. The ad shows a Swedish supermodel named Adina Fohlin singing along to a haunting piano tune as a light snow turns to a stormy rain and then to sunshine. Seems innocuous enough, though not to the almost 100,000 people who've joined a Facebook group called "I am scared of the girl in the Apoliva commercial." Fohlin is weird looking, but that's what makes her a supermodel. Apoliva, meanwhile, is surely happy with the extra attention, though a rep tells Swedish newspaper The Local: "We definitely weren't prepared for this reaction. It was never our intention to scare people."

—Posted by Tim Nudd

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Sweden to make war on sexist advertising