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Swardlick Marketing Group in Portland, Maine, has been on a bit of a roller-coaster ride with this ad it created for Three Olives Vodka. The ad appeared recently on the back cover of Time at an inopportune moment—just as the liquor industry announced steps to keep alcohol ads off the back covers of magazines that are delivered to school libraries. On the other hand, the same ad appeared on the back of Sports Illustrated at the perfect moment—just as SI was reporting the biggest sports story of the year: George Mason’s trip to the Final Four.
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