Swardlick Marketing Group in Portland, Maine, has been on a bit of a roller-coaster ride with this ad it created for Three Olives Vodka. The ad appeared recently on the back cover of Time at an inopportune moment—just as the liquor industry announced steps to keep alcohol ads off the back covers of magazines that are delivered to school libraries. On the other hand, the same ad appeared on the back of Sports Illustrated at the perfect moment—just as SI was reporting the biggest sports story of the year: George Mason’s trip to the Final Four. As you can see from the Richmond Times-Dispatch photo here, SI-wielding autograph seekers basically doubled as Three Olives brand ambassadors as they descended on George Mason’s head coach at the campus bookstore. Meanwhile, if you like the woman-in-a-martini-glass idea, there’s much more where that came from. Three Olives’ Web site has eight women in eight glasses, and you get to vote on your favorite.
—Posted by Tim Nudd