The Super Bowl that was, the companies that weren’t

TvpuppetBelieve it or not, it’s been five years since the Super Bowl was flooded with dot-com ads. Forbes.com has figured that’s distance enough to take a look back, in this special feature—complete with streams of the commercials!—of what it’s calling the Bubble Bowl.

So much to see … there’s the Pets.com sock puppet before he was forced to shill for that cheesy car loan company, the E*Trade chimp, a spot for epidemic.com (AdFreak has no recollection of them, whatsoever) and ourbeginning.com (wedding invitations).

Looking at these ads makes Budweiser’s flatulent horse look almost classy.

—Posted by Catharine P. Taylor