Super Bowl ads that YouTube liked the most


Yesterday, we looked at USA Today‘s take on the most-liked ads of the Super Bowl, which left us more than a little skeptical. Today, we bring you data from the world’s biggest focus group: YouTube. About 24 hours after the game ended, we tallied up the “Likes” and “Dislikes” earned by every Super Bowl spot on YouTube, then created a “YouTube Index” to rank the ads. The index shows the number of “Likes” for every “Dislike,” capturing the overall sentiment toward each ad, regardless of its popularity (i.e., number of views). This helped even the playing field with spots like Volkswagen’s “The Force,” which racked up more than 10 million views before the game even started. So what did we find? Sweet, sweet validation. See the entire list after the jump.

Ad Likes per Dislike
Volkswagen: Black Beetle 134.36
Bridgestone: Carma 133.45
House: You’re the Best Ever 122.00
Volkswagen: The Force 64.33
Bridgestone: Reply All 52.82
Captain America 41.16
Doritos: House Sitting 38.73
Thor 38.50
NFL: Best Fans Ever 31.13
Chrysler: Imported from Detroit 29.53
Brisk: Eminem 28.93
Kia: One Epic Ride 26.73
Audi: Release the Hounds 26.33
CarMax: Kid in a Candy Store 26.00
Pirates of the Caribbean 25.33
Chevy Silverado: Tommy 25.20
Super 8 23.30
Chevy Camaro: Miss Evelyn 20.59
Snickers: Logging 17.75
Fast Five 16.55
Coca-Cola: Border 14.38
Bud Light: Product Placement 12.43 Go First 12.27
Best Buy: Bieber/Ozzy 11.82
Limitless 11.67
Coca-Cola: Siege 11.49
CareerBuilder: Parking Lot 11.48
Doritos: The Best Part 11.40
CarMax: Gas Station 9.75
Cellular South 9.67
Pepsi MAX: First Date 9.67
Doritos: Pug Attack 9.15
Cowboys & Aliens 8.63
Rio 8.22
e*trade: Tailor 8.13
“Teleflora: Help Me, Faith” 8.00
Bud Light: Dog Sitter 7.81
Motorola: Empower the People 7.57
Skechers: Break Up 2 Shape Up 7.06 Reviews Are In 7.00
Sony Ericsson Xperia™ PLAY 6.90
Pepsi MAX: Love Hurts 6.80
Chevy Cruze: Misunderstanding 6.57
Chevy Volt: Discovery 6.44
Hyundai: Anachronistic City 5.93
Mercedes: Welcome 5.24
Glee: Chevrolet 4.76
BMW: Changes 4.52
Budweiser: Wild West 4.31
Pepsi MAX: Torpedo Cooler 4.28
Sealy: After Glow 3.43
Stella Artois: Crying Jean 3.19
HomeAway: Test Baby 3.07
Bud Light: Hack Job 2.99
BMW: Defying Logic 2.65
MINI USA – Cram it in the Boot 2.23
Suzuki: Wicked Weather 2.17
Chevy Cruze: Status 2.00
The X Factor 1.99
Jack in the Box: I Love America 1.80
Hyundai: Deprogramming 1.68
Hyundai: Hypnotize 1.24 Halftime 1 1.13 Halftime 2 0.79
Go Daddy: New .co Girl 0.63
Go Daddy: Contract 0.39
Groupon: Tibet 0.17