SunChips Canada has earplugs for loud bag

If you've been following the SunChips compostable-bag saga, you'll know Frito-Lay mostly scotched the environmentally friendly packaging in the U.S. after people said it was too damn loud and crinkly. (One person bizarrely compared the noise to that of a jet airplane.) In Canada, the brand is not caving so quickly. In fact, it's committed to keeping the noisy bag. In the video below, Frito-Lay Canada's sustainability chief explains why—and humorously offers free earplugs on Facebook to anyone whose delicate eardrums can't take the abuse.