Subway posts viral films ... but why?

A colleague just forwarded me a URL with six video clips purportedly created for Subway restaurants, and I sat through them so you wouldn’t have to. First, there’s “Bunnylicious,” a Talking Heads-like video featuring, as the name implies, bunnies—or, more accurately, people in creepy bunny suits. (What’s the connection? A new Welsh rarebit sub?) Then there’s a film in which a guy falls in love with a blender (!?) and one in particularly horrible taste: It depicts a woman dressed up in a costume that looks like fire and acting as though she were on fire.