It's list season. The One Club gets in on the act with a list of the top 10 campaigns of the "digital decade." No surprise at No. 1—it's Burger King's "Subservient Chicken." I only hope in the next, post-digital decade, everybody stops talking about that fowl. What does it say about digital creativity that the industry is still looking back to 2005, when Facebook was just for college kids and Twitter and the iPhone didn't exist? The list has few surprises, other than the absence of Old Spice. BMW's "The Hire" from 2002 is No. 2, Nike Plus is No. 3, Uniqlock and "Whopper Sacrifice" round out the top five. Crispin Porter + Bogusky is the only agency with two campaigns represented. Seven of the top 10 are American. The One Club gives the shaft to digital production shops seeking credit. There's no mention of The Barbarian Group ("Subservient Chicken") or Big Spaceship ("HBO Voyeur").
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