Stuffed Animals Get Transplants in Adorable Campaign About Child Organ Donation

Giving toys, and hopefully kids, a second life

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Imagine a plush rooster with a frog's foot where its comb should be.

Such a creature now exists, thanks to a new campaign in Japan. To raise awareness of a shortage of child organ donors, Dentsu employee Akira Suzuki and a colleague created "Second Life Toys," which hopes to resurrect worn-out stuffed animals by combining them with parts from other fuzzy beasts. 

The demo round of the project, developed with the Japanese organ transplant group Green Ribbon Campaign, relied on the participation of plush toy artists from around the world, and led to the creation of characters like an elephant with a squirrel's tail for its trunk, a bear with monkey arms, a whale with a dragon's wings and tail, and a goat with bear leg—and many more. 

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