Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis

But not the whole tweet

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The media revolution has come full circle.

To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run a full-page print ad on Saturday consisting of mostly white space and an abbreviated version of a tweet from Times movie critic A.O. Scott praising the Coen Brothers' folk-singer flick. "I'm gonna listen to the Llewyn Davis album again. Fare thee well my honeys," said Scott's tweet.

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