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In this spot for Ford Asia Pacific, a happy-go-lucky protagonist talks openly about an affliction he's lived with all his life: his small—but mighty—arms.
The mockumentary-style piece, directed by Andy Kelemen under the purview of creative director Shrey Khetarpal, follows him from childhood on up as he busts holes in the wall with his toy car, crushes glass carafes over dates, and breaks down doors just by touching them. "It's always been about my arms, my incredibly strong arms," he sighs.
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