Stoli adds Biz Stone to ‘celebrity’ campaign

Biz

Ogilvy continues its celebrity-based “Would you have a drink with you?” ads for Stolichnaya vodka with this spot, in which non-celebrity Biz Stone, the Twitter co-founder, has a drink with himself and debates the merits of his creation. Mark Zuckerberg, the only true social-media celebrity, would’ve been a more obvious choice, but of course he’s focused more on salvaging his reputation than making extra cash off it. “Did it ever occur to you that maybe Twitter is just a constant stream of meaningless babble?” Stone says to himself. The part about @BarackObama ordering a Caesar salad doesn’t seem to be based on a real tweet, but Stone’s exchange with himself at the end is a nice nod to the criticism of Twitter as simply a record of people’s lunches. “The Caesar went back. Too many anchovies,” Stone says. “Interesting,” he replies. Check out the earlier Stoli spots with Hugh Hefner and Julia Stiles.