Steven Seagal Does His Best Work in Aussie Beer's Mini-Film

Aging action-movie sub-icon Steven Seagal stars in a new four-minute epic mini-film called "Sheep Impact" (below) for Australian beer Carlton Dry. Seagal plays against type. By that I mean, he gives a great performance. He's helped immensely by the fact that he's basically portraying himself—a paunchy goofball with questionable martial-arts skills. The satisfying spot, from Clemenger BBDO in Melbourne and director Bendan Gibbons, is the culmination of Carlton's quest to find the best "real-life" story to turn into a commercial.