Those offended by the long-running Steve Madden campaign featuring digitally manipulated models with giant eyes and larger heads take note: the models are no more, and the company is trumpeting the fact in a print and outdoor campaign by Cramer Krasselt in Chicago, which went up in New York just before Thanksgiving. One ad displays a Steve Madden shoe with the copy: “Attention all models: we are no longer looking for girls with huge heads.” The ad, along with six others, are a way to alert Madden fans the brand is evolving from a shoe company targeting teens to a broader company with clothes and accessories targeted at an older demographic, says brand director Rob Schmertz. “As a fashion company we have to evolve and try new things,” he says. Here’s another example of that: Steve Madden’s blog.
—Posted by Mae Anderson