Steve Jobs kills 30-second spot

Desperatehousewives_3We’d heard that Steve Jobs’ press conferences draw huge online audiences, so last night, playing a role we’re unaccustomed to—an Apple groupie—we logged on to the one hour and 20 minute Quicktime of Jobs’ unveiling of the video iPod. (For the record, we didn’t completely geek out during this exercise. We multi-tasked by sorting laundry.) And we came away much more convinced than we had been earlier that not only is the video iPod a watershed, but, sorry advertisers and agencies, that commercial TV may just be f*cked, and it’s going to hurt advertisers much more than it will hurt the networks. Jobs, with a little help from his relatives at Disney, has just applied a price-point to commercial-free network content and the price, even for Desperate Housewives, is so low—at $1.99—that it makes the decision to purchase pretty damn easy. Layer on the fact you don’t need to even own a video iPod to own the content—you can just download it onto your PC—and, well, we said it already. Buckle your seatbelts, ladies and gentlemen.

—Posted by Catharine P. Taylor