Well, this is something—a (probably fake) PSA from Australia that tries to scare its audience into staying in school by warning them of some pretty intense consequences should they play hooky. The ad is completely weird, shocking and illogical—but hey, half a million YouTube views in 24 hours makes it all worth it in the end?
Warning: Video is graphic.
Client: Learn for Life Foundation of Western Australia
Agency: Henry & Aaron
Writers, Directors: Henry Inglis, Aaron McCann
Producer: Lauren Elliott