Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

For studios, they've become way more than just a gag

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything meaningful from the story, it means we’re going to have to wait even longer to OMG get out of the way I need to go to the bathroom.

The number of post-credits sequences has steadily increased since Marvel Studios revitalized the concept with 2008’s Iron Man.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in