State bars force law ads to be more boring

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Two quick notes of disclosure: I sometimes write ads for a law firm, and the ads (print only) usually have some dry wit to them. But that’s as much as I should say, because apparently jokes don’t go over so well with legal disciplinary folks. The Wall Street Journal had a front-page story this week about how New York and Florida are cracking down on crash-landed UFOs, Godzilla-sized attorneys and pretty much anything more interesting than a mahogany desk in legal ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in