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Staples and ad agency Duffy & Shanley try hard to score—perhaps a bit too hard—with the "Gift It For Free" effort, which introduces Coach Tom, a sports fanatic obsessed with winning. Alas, what we have here, in terms of the overall campaign, is a well-intentioned loser. First off, there's a disconnect between the "coach" theme and the client, which sells office products. The approach seems better suited for a Sports Authority. The actor who plays the coach is amusing—it's tough not to smile when he orders a Tai Chi class to "Charleston."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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