Stadium naming rights get more affordable

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We’re accustomed to baseball teams selling the naming rights to their stadiums. But the minor-league St. Paul Saints, of the American Association, have given the practice a new wrinkle by selling the rights for a single week. Thus has Midway Stadium (pictured above) become Skinny Water Park this week to promote the brand of bottled water. For one game, Saints players will wear special uniforms bearing the number 0, to emphasize that Skinny Water has zero calories.

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