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Beautiful design is at the heart of the Squarespace brand, and so its ads must have a high aesthetic value as well. For this latest round, the website maker again calls on ad agency SpecialGuest, which this time showed up with a Phantom Flex4K camera and a plan to really slow things down.
The result is three new spots, directed by 1stAveMachine's Tim Brown, that capture objects from real customers' businesses in super slow motion—as they ultimately resolve as beautiful still images on Squarespace pages.
"Build it beautiful" is the tagline.
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