Sprint users always on, always out of touch

Goodby, Silverstein & Partners' campaign touting Sprint's "Everything Data" plan continues to phone in droll observations about the way folks communicate (or fail to) in our high-tech age. This latest spot in the amusing series is set at a family dinner table, and like previous efforts, important information—in this case, the fact that Mom's elderly parents are moving in—is shared via e-mails and texts. The traditional family-supper dialogue is deliciously subverted, as most of the actual talking (mainly from Mom in a pitch-perfect Stepford Wife drone) focuses on Sprint's rates and services, rather than the life issues at hand.