Spotify Wraps Up 2017 With This Darkly Comic Salute to Ed Sheeran

Streaming music service's final gift of the year

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It’s been a strong holiday season for Spotify, which rolled out its fun, data-driven “2018 Goals” billboards, fact-checked the year’s top songs with The New York Times’ T Brand Studios, and unveiled personalized “2017 Wrapped” experiences for users and artists.

Now, the streaming music service is putting a bow on things with a 30-second TV spot, congratulating Ed Sheeran, its most-streamed artist of 2017.

The amusing 30-second ad stars Ginger Ed Man, a gingerbread man who croons Sheeran’s hit song “Perfect.”

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