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It’s gotta be the Lids!
Spike Lee, who focused on sneakers in his seminal Nike ads a generation ago, turns his attention from footwear to headgear—or more precisely, to the cultural fusion thereof—as he chats with people on the street and in stores to promote retail chain Lids.
“For many like me, hats make a personal statement and communicate what you represent, who you are, how you live and what you love to the world,” says Lee.
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