Spice Girls past their prime for advertising?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Spice Girls are officially getting back together. For those inclined to view this as positive news, here’s the old Spice Girls “Generation Next” spot for Pepsi. Now, as the Spice Mums, they may need to find a less youthful brand to promote. The group’s comeback in ads began earlier this year with this Citibank commercial, featuring their old song “Wannabe.” UPDATE: David reminds me that I’m grossly remiss for not mentioning Baby Spice’s so-bad-it’s-good Prego

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in